Beresheet Hotel,
Isrotel Exclusive

Beresheet, Isrotel Exclusive, is located amid a breathtakingly beautiful primeval landscape, near the ancient Spice Route, on the edge of the towering cliffs that slope down into the Ramon Crater – an extraordinary natural phenomenon unparalleled in the world. The hotel accommodates individuals, families and groups, giving its guests a luxurious, indulgent hospitality experience like no other.

Architect: Feigin Architects, Interior: ARA

Isrotel Exclusive: The chain’s exclusive hotels are of the highest standard and guarantee an excellent hospitality experience. The black line of Isrotel. Each exclusive hotel is characterized by its unique symbol and color. A guest at the hotel will meet the unique items of each hotel alongside items of the exclusive black line.

The logo was built by freestyle penmanship with inspiration from the mountains of the adjoining crater – they relatively have no differences in height, but they create a world of fascinating textures.

The signage was made out of hollowed rusted tins together with laser cuttings of lattice work (lattice work of desert culture: the same elements which appear in the branding). The outdoor signage is also used in dimmed lighting because of a desire not to damage the surrounding desert wilderness.